Tag Archives: branding

Discover Outdoors Foundation – Hike-A-Thon 2016

Sharing a T-shirt Design I did last week for Discover Outdoors Foundation in NYC for an upcoming event. They wanted something a little vintage this year and I had fun with this sweet typeface I found, modifying it some and working with some simple mountains/trees. Every year they have a hiking fundraiser to raise funds for NYC kids.
Check them out! http://www.discoveroutdoors.org/

HikeAThon

 

 

 

 

 

 

 

 

shirt

Website Redesign

It’s great to see the wrap of a larger project. This project was one of our more complicated projects that was a year in the making. The client wanted a new, fresh site and needed a responsive site, one that fit all the devices for their high tech audience. I was able to start on redesigning the front-end right away but the back-end was a bit messy. Donor Egg Bank USA required a top-notch database that allowed for searching but also security to be rebuilt in the back end for the new site. My amazing freelance developers, Vasil & Filip accomplished this over months and the end project is done!

A year ago the site wasn’t responsive and looked like this:

Old site

Old site

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I kept the same logo but updated the brown to gray and brightened up the orange a tad. I actually tried to stick to the same colors, just brightened them a little and tried to give them a fresher, modern feel. I introduced a sans serif font and used a lot more photography. The redesign is very vertical so it’s easier to see in two images, or better yet, go to their site: https://donoreggbankusa.com

DEB_1DEB_2

 

 

 

Darren Cyrus — Moo MiniCards

I designed a logo for Darren’s new company. He wanted a crest of some sort with his ‘C’ for Cyrus and had an idea with a shield. I sketched a variety of ideas but decided to mock up this idea, combining the a ‘C’ on a shield.

cyrus_sketch

 

 

 

 

 

 

 

Through the drafts we decided to make the ‘C’ look like it was embossed on the shield. For the cards, I kept them simple but matched the style of the logo. They are Moo’s MiniCards so half of a business card with rounded corners.

Cyrus_Cards

Discover Outdoors Postcard Design

Discover Outdoors wanted a piece to hand out that showcases what they are all about in a quick postcard design. I took one of their own photos for the front and adjusted the colors slightly to make it pop out a little to capture the interest of the viewer. On the back, the client had a lot of information to share. They liked my past Annual Report design with the color blocks so I used that design but added some of their photos into the layout.

DoF_Pc

AAFA Conference Book

A 56 page program for an annual conference in DC for AAFA. This year’s theme was global and I wanted to have the brand colors stand out and clean type since there was a lot of copy throughout. I decided to make the presenter photos black and white this year to help with that and the client was ok with that decision.

AAFA2015

A redesign for Shepherdstown

We had the great opportunity to redesign the shepherdstown.us website. This is the main government website that contains all the information on the town government and committees. My goal was to make it somewhat fun and hip (to reflect our Shepherdstown vibe) but yet very professional and easy to navigate, as most people coming to the website are looking for information.