Super talented illustrator Bob Hynes needed a direct mail piece to showcase his work. We decided on a tri-fold brochure/folder format, to be mailed in a matching envelope. On the center inside panel, we made a piece to look similar to a business card that holds in a collection of take-out postcards. The postcards could be swapped in and out to be customized to the recipient. We used the outer panels to show off some of his favorite pieces and built a collage on the inside. I wanted to create a vision of his “world” when you open it up. I thought this piece came out playful and fun but yet professional.

You can see some of Bob’s amazing illustrations here.